Hi there, I'm Clare.
I'm a lifestyle stylist, author and photographer with a passion for flowers. I write books, run online courses and offer one-to-one coaching sessions to help gardeners, florists and growers develop their skills and build their flower-filled dreams.
This website came about after I left behind my day job to raise my twin boys and try to forge a healthier work-life balance. After nearly twenty years working in the magazine industry in my dream job as a stylist, editor and art director (latterly as Lifestyle Editor at YOU magazine, Mail on Sunday), I walked away from it all. Scared doesn't even come close. A lot of soul searching ensued. A lot. I'm still figuring things out.
On one level, this is a website about growing and arranging flowers. It's a resource for florists, growers and gardeners alike. I share my lessons learnt, my knowledge of sowing and growing as well as styling and arranging - all seen through the eye of a stylist as I attempt to make even the boring need-to-know practical stuff look vaguely pretty.
But, I hope to offer you more. Working with your hands in the soil is a tonic to mind, body and soul. Getting out, feeling the elements on your skin can reset and recharge even the worst of days. Gardening is an investment in hope. The satisfaction gained as your first seeds of the season emerge and make their way into the world is unrivalled.The garden is not only an extension of our living space, but a way of reconnecting our homes (and ourselves) with nature, calming the mind and lifting the spirit in the process.
This website is for anyone who craves a greater connection to nature, the seasons and the rhythm of the year. It's for anyone who yearns to live a more considered, mindful, gentle life that is filled with beauty. Working in nature brings peace, calm and stillness and flowers bring joy, it really is that simple and we could all do with a bit more of that in our lives couldn't we?
So how did I get to here?
My career took root in lifestyle print media, working on magazines as a stylist, editor and art director in London. Over the past twenty years, 14 of them spent at YOU magazine as Lifestyle Editor, I advised millions of readers each week how to create a beautiful space in which to live and interviewed thought leaders on how they live in their homes.
2011 saw the release of my first book, 'Making Your House a Home' (Kyle Books). My aim with this book was to encourage, equip and empower readers to create the best possible version of home for themselves.
As a passionate gardener for many years and as my burgeoning devotion to flowers and plants grew, I went back to night school to study horticulture with the RHS to fill in the gaps and add to my skills. I see the garden not only as an extension of our living space, but as a way of connecting our homes (and ourselves) with nature, calming the mind and lifting the spirit in the process. My second title, ‘In Bloom’ (Kyle Books), was released last Spring, in both the UK and US. In this book I share my joy of growing cut flowers, from sowing seed to harvesting and styling garden blooms. It was a labour of love, but a project I loved as I grew, styled and photographed the flowers myself.
"Clare has an innate and distinctive sense of style - her work captures a relaxed and carefree spirit that enhances and enriches the way we decorate our homes today".
TRICIA GUILD, FOUNDER OF DESIGNERS GUILD
"Brimming with beauty, this lovely book is sure to inspire you to plant, harvest and share seasonal flowers"
ERIN BENZAKINE, FLORET FLOWER FARM