Hi there, I'm Clare.
I'm a stylist, author, content creator and a coach with a passion for flowers.
After nearly twenty years working in the magazine industry in my dream job as a stylist, editor and art director (latterly as Lifestyle Editor at YOU magazine, Mail on Sunday), I walked away from it all. Scared doesn't even come close. A lot of soul searching ensued. A lot.
I realised that one of my true passions is mentoring and coaching creatives - something that was a big part of my last role. My best work days are the ones where I really make a difference to someone else's life....their business...their happiness. It feels like pure magic. Isn't it a relief when the penny finally drops?
For the past twenty-odd years my job was to make everything look beautiful in a photograph and to tell the story. I've done it for so long I don't even think about it anymore. I now coach and mentor creatives to get to the same place - to develop their skills to create compelling content they are proud of every.single.time.
I also write books that share my passion for creating a nourishing home and garden. For me, the garden is not only an extension of our living space, but a way or reconnecting our homes (and ourselves) with nature, calming the mind and lifting the spirit in the process.
This autumn sees the launch of the first of my online courses. In this 'new normal' it feels like the best chance I have of engaging intimately with you.
So how did I get to here?
My career took root in lifestyle print media, working on magazines as a stylist, editor and art director in London. Over the past twenty years, 14 of them spent at YOU magazine as Lifestyle Editor, I advised millions of readers each week how to create a beautiful space in which to live and interviewed thought leaders on how they live in their homes.
2011 saw the release of my first book, 'Making Your House a Home' (Kyle Books). My aim with this book was to encourage, equip and empower readers to create the best possible version of home for themselves.
As a passionate gardener for many years and as my burgeoning devotion to flowers and plants grew, I went back to night school to study horticulture with the RHS to fill in the gaps and add to my skills. I see the garden not only as an extension of our living space, but as a way of connecting our homes (and ourselves) with nature, calming the mind and lifting the spirit in the process. My second title, ‘In Bloom’ (Kyle Books), was released last Spring, in both the UK and US. In this book I share my joy of growing cut flowers, from sowing seed to harvesting and styling garden blooms. It was a labour of love, but a project I loved as I grew, styled and photographed the flowers myself.